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I’m not mad at these new Hennesy ‘Wild Rabbit’ ads.

Directed by Johnny Green of Hungryman, the footage sees scenes of the Philippines and a range of allegorical and explicit references to Pacquiao’s rags-to-riches story before culminating with a powerful quotes from the Sarangani congressman.

Gotta say, Pac Man has been part of a lot of great ad campaigns. It’s not just some ‘lemme pop in and introduce this product ’cause i’m a celebrity’ shit. Very cool.

[via hypebeast]