Seemingly out of nowhere, Flappy Bird took over the mobile game charts and frustrated millions (delighted the few who could attain a high score, I guess). At the height of its popularity, Founder Dong Nguyen was making $50,000 a day! And then, just like that, Nguyen deaded the game on Sunday without an explanation as to why.
“Flappy Bird was designed to play in a few minutes when you are relaxed,” says Dong Nguyen, in an exclusive interview, his first since he pulled the plug on the app. “But it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down Flappy Bird. It’s gone forever.”
In mulling whether to pull Flappy Bird, Nguyen said that it was guilt – atop the fact that “my life has not been as comfortable as I was before” – that motivated him. “I couldn’t sleep,” he said. He added that his conscience is relieved; he spent the past few days, Internet-free, catching up on slumber.
Word? Glad to hear it. Anyway, let me drink this water and get mad that I quenched my thirst. Slapping my forehead right now. Isn’t that the point of creating a mobile game? Getting the masses addicted so you could rake in mad digital sales, and then stand on top of a mountain of merch? Also, is that not the most Asian fucking answer and dilemma you ever heard? Ay, let me ask you one more question: what’s really good with birds being at the center of addictive popular games? Angry Birds is still a force to be reckoned with and I seen a toddler chewing on some Angry Bird themed candies. There’s a couple other animals out there that could carry a game. Doge, maybe.
Anyway, I’ma leave you with this:
The 29-year-old, who sports a close-cropped haircut, appeared stressed. He smoked several cigarettes over the course of the 45-minute interview, and doodled monkey heads on a pad of paper.