New Herschel Supply Co. Bags Make Getting Lost Look Stylish

I like Herschel’s bags (I own two!). So it’s cool to see them expand their line in more ways than one. I’m also a fan of this lookbook featuring images of white people look extremely lost.

Motivated by the outdoors as well as founders Jamie and Lyndon Cormak’s own family history, the collection features classic backpacks, bags, and other accessories. However, each is afforded a new idea that makes it suitable for a modern world. Highlights among the new offering include camouflage backpacks as well as the brand’s signature color blocked items. Additionally, several items feature creative linings such as paisleys and contrasting colors that bring a new level of excitement and style to the collection.

[via hypebeast]

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