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You know what they say, Spam is crack in a can. Wait, you never heard that before? I guess that’s just between the homies and I. Either way, if you’re Asian you probably grew up with the tubed meat and if you’re Hawaiian, it’s basically your religion. I guess the general population isn’t up on it like that because they’re rolling out a new spokescharacter¬† Mr. Can-A-Lot In an effort to increase it’s social media presence.

Spam began pushing the pink-colored meat as an ingredient in a wide range of meals in 2009, with its ongoing “Break the Monotony” campaign. Sir Can-A-Lot is coming online partly to help grow the brand’s social-media presence. Spam’s Facebook page has more than 119,000 “likes,” but its Twitter handle, which launched about a year ago, had a relatively paltry 1,244 followers as of Monday.

Honestly, I’m not trying to see this beloved meat come alive. Thoughts?

[via adage]

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founded Gumship in 2012 to document the Asian American experience through culture, lifestyle and entertainment. When he's not blogging, he creates music as the rapper Rekstizzy. Hobbies include ramen, fried chicken, and pizza. If he could eat all three at the same time, the joy in his heart would cause him to levitate off the floor in a spiral motion.