The Hundreds Goes at Nike with New Ad Campaign

Published On October 2, 2012 | By Dave | footwear, style

Funny ad flipping W+K’s brilliant tagline for Nike to attack it.

“Our shoes don’t have swooshes or stripes. They aren’t backed by millions of dollars in research and development, wear tested by olympic athletes in state-of-the-art facilities. Famous pros don’t skate in them. Our shoes don’t fetch 500% mark-ups on Ebay. Kids don’t commit violent acts over them. Kanye West does not endorse our shoes.

But who cares?”

In related news:

[via highsnobiety via doobybrain]

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founded Gumship in 2012 to document the Asian American experience through culture, lifestyle and entertainment. When he's not blogging, he creates music as the rapper Rekstizzy. Hobbies include ramen, fried chicken, and pizza. If he could eat all three at the same time, the joy in his heart would cause him to levitate off the floor in a spiral motion.