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Onigiris (Japanese rice balls) are great, no need to change them. But toy company Takara Tomy did it anyway. Now, you can enjoy lunch as a stick. Check out this ridiculous ad and video.

Apparently it’s supposed to be kind of a joke, but not? Would you eat out of a smart han at school or work or are the phallic shapes too much for your mouth? Woo!

[via kotaku]