This is why Uniqlo is going to take over the world. Instead of putting out a couple teaser flicks, they use Google Maps as a frame to explore the collection through photograph memories to the little patches of color bits. I don’t know, just check it out for yourself.

Uniqlo collaborates with Japanese fashion brand Undercover, and their collection called “UU” website has just launched. You can see their whole product collection with Google map interface navigation. Keep zooming to go from the curious artworks to the product details.

Their wide collection for men’s, women’s, kid’s and baby will be available on March 16th in 11 countries.


[via adverblog]

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founded Gumship in 2012 to document the Asian American experience through culture, lifestyle and entertainment. When he's not blogging, he creates music as the rapper Rekstizzy. Hobbies include ramen, fried chicken, and pizza. If he could eat all three at the same time, the joy in his heart would cause him to levitate off the floor in a spiral motion.