In Coke’s new campaign, they’re encouraging people to show a little appreciation to their soda dispensers and rewarding them with complimentary cans for doing so. Interesting approach that should create camera-phone attracting spectacles. I guess, mission accomplished.

In Singapore, you can hug a vending machine and get a free Coca-Cola in return. Coke is, apparently, planning to roll the campaign out across Southeast Asia.

My question is, what will the machines give you for taking it all the way? #nightisyoung

[via gizmodo]